Brief:  You have been given a famous person from the world of pop culture. You've also been given a product category. Your famous person wants to launch a product in that category .... help them brand and launch it. Think of your famous person's brand, create a style guide. Research the product category. Become an expert in that field.

Brand: Spice Girls

Product: Yogurt

Research:  Mid to late 90’s, formed in 1994. Sporty, Posh, Ginger, Baby, Scary Nicknames were an inside joke from a reporter and his colleagues and were not supposed to be used globally. Brand deals with target, pepsi, cadbury (Estimated $500 million of brand deals in just 1997). 9 #1 singles in the UK.

Songs

Wannabe

Spice up your life

2 become 1

headlines

Viva forever

Idea: Spice Girls Vegan Yogurt called Wannabe Yogurt. Wannabe is their #1 hit song that released in 1996.

Inspiration: Graphically I took inspiration from one of their most recent tours, Spice World. 

Varieties: Posh Peaches, Sporty Strawberry, Scary Mint, Baby Banana, Ginger Ginger